Making Websites Work - A Few Right Ways, A lot of Wrong Ones

I have learned a lot about the ins and outs of making a website work on the vast Internet. There are a few right ways and a lot of wrong ones. Here is some free advice about websites and the internet, that if followed, will make you very successful with your business on the internet.

Many people have believed that by having a website customers will magically visit their website and contact them on how they can buy their product or service.

You can't really expect this to happen! It would be like building a retail store that has no windows, doors or signs and is located on a piece of property with no roads or sidewalks and expect customers to find you and flood you with business.

An Internet website is really no different than a physical store front, it is just an electronic store front that, if set up and marketed right, will become your most cost effective way of generating business. Internet usage is growing at a rate of 146% per year and people who purchase goods and services online is growing at a rate of 153% per year. You can't ignore this growing medium of online customers.

You are probably feeling the way I did several years ago, thinking that I needed to get a web presence, but did not understand how it all worked and was fearful of doing something wrong.

Well, after a lot of studying and testing I have completely changed my marketing focus away from direct mail, print ads and telemarketing to a 100% online marketing program. For the dollars I am spending on internet marketing I am receiving a 400% return on my investment. That is hard to beat with the old conventional ways of marketing.

Here's what I have learned:

You must have a fully developed and coordinated web marketing program that includes a "sales oriented" website, an online vehicle for driving customers to your site, a process of converting them from lookers to buyers and a way of tracking your progress. (Most people just put up a website and expect the traffic to flow in...but it just doesn't work that way)

Here are some Free Tips:

Your Website:

1. The front (home) page should answer the question of what your prospective customer is looking for. Give them reasons to buy. Keep your text short and to the point. You only have a few seconds to hook them. If they don't find what they are looking for in those few seconds they will be gone to one of your competitors.

2. After the front (home) page, your other pages should give just enough, not too much, information to motivate your customer to call or email you. YOUR MAIN GOAL WITH YOUR WEBSITE IS TO GET THE CUSTOMER TO CONTACT YOU. Nothing more, nothing less. If you have too much information, or not enough information, they will move on.

3. Each web page should have a "call to action" on it. A reason for them to call your phone number or fill in a form with their name, email address and phone number.

4. It is important for you to obtain their contact information so that you can start developing a relationship with them. If they don't buy from you today, you want to stay in contact with them so that they will buy from you in the future. The best way to do this is with an auto-responder program.

5. Use colors and font styles that are easy to read and pleasing to
the eyes. Be careful to not get too fancy with your pages. Keep them simple and easy to navigate.

I hope you found this information useful. Next time I'll share with you some internet marketing ideas that will drive people to your website.

Warmest Regards,
Heritage Web Solutions
http://www.heritagewebdesign.com/web
1-800-211-0743
list@heritageusa.net

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