The Truth About WOM

Word of Mouth Advertising. It's the glory of all marketing programs. Free advertising that is almost guaranteed to convert. In the real estate industry, it is the best way to find clients. Referrals are the stuff life is made of.

Seth Godin posted a new insight to word of mouth, and uses the Iowa caucuses as an example. The gist is that while WOM marketing is the highest converting it is rare. To get someone to refer friends to you just doesn't happen as much as searching the internet. But that is why it is so powerful.

Your regular advertising campaigns are still needed, but getting your current clients to speak out is the key. In another post he tells you how. Overdeliver.