Online Marketing Tips for Real Estate Agents

With all the new forms of online advertising today, where is the one place real estate agents can go for great marketing advice they can trust? The truth is, there is no magical wonderland of marketing ideas out there, or at least that we were able to find; however, we did find sites providing good fundamentals to consider as you begin your online real estate marketing initiatives.

First, and foremost, before you invest a lot of money into Google, Yahoo, MSN or any other pay-per-click advertiser, be sure you understand what makes a good online ad and what doesn’t. About.com’s Top 5 Strategies for Writing an Effective Real Estate Pay-Per-Click (PPC) Ad can help you understand the difference in the two. Learning about the relevance that keywords play in the online marketplace before investing in advertising can save REALTORS hundreds, even thousands of dollars. Check out Blitz Development’s list of Real Estate Marketing Tips for a great list of online keyword tips for the real estate industry.

Besides using keywords, real estate agents can help their websites naturally appear higher in organic search engine rankings (coming up closer to the top when someone is using a search engine) through blogging. Agents can attract clicks to their web pages by writing about relevant news topics or hot industry discussions, the search results will display the news as well as the real estate agent’s website. To learn more about writing blogs for the real estate industry, read Real Estate Blogs-The Power of Enthusiasm.

Another great way to learn additional ideas and to satisfy Texas SAE requirements at the same time is to take online marketing courses, such as AgentCampus’ Marketing I: Building a Real Estate Practice or Marketing II: Negotiation Techniques.

For more ideas from the National Association of REALTORS®, go check out Cathy Dodge’s Field Guide to Marketing Tips for REALTORS®.