Kickstarting the Real Estate Market

This week I heard something really funny. After all of this mortgage and foreclosure talk, the real estate market was not looking fun for anyone. Just because of some spending and lending gone bad.

To make up for it, every real estate agent has been pushing on the fact that its a buyers market. Short sales are happening, and on that day, the National Association of Realtors got into it. They launched a national ad campaign to boost the buying of homes and using certified Realtors to do so.

Then today happened. The Fed cut rates by 0.75%, the largest cut since the 1990s. Shailesh Ghimire of AgentGenius commented on the situation well. What are we missing? What is the government not telling us?

As a marketer to the real estate industry I am happy about these two developments. As a possible home buyer, I am highly ecstatic. I hope the jumpstart works to counter act what the media created in talking about some missed opportunities.

Let's go real estate agents. Time to make some lemonade!