The Maze of Marketing

Being in the internet marketing industry for the past 5 years has taught me one thing. Marketing is only effective when used in it's entirety. You cannot rely on one piece alone.

• Print advertisements are a necessity because it builds awareness, the beginning of relationships.


• Sponsorships are a necessity because it also begins Word of Mouth. Want people to know who you are, tell them.


• Calling prospects is a necessity - you are talking to people who are actively in the market!


• Networking is a definite necessity. If you need to know why, ummm ...


• Search Engine Marketing is a necessity because it builds your brand and reaches the next generation of buyers.

Online advertising leads are fresh, active, and hot. They are looking for you and WANT you to contact them. But they aren't the entire market. Having a blog, linking, website development - that's all a part of that one area of marketing. So many blogs out there spout to have the best tips and tricks for marketing on the internet. Some can be confusing, some can be full of great advice, most have both.

But in the end, it's only one part of your business. Build your business as a whole business. Use all the tools available to you, not just one. You wouldn't try to do your hair for a night out with only hairspray right?